K. Sudhir is James L. Frank Professor of Marketing, Private Enterprise and Management, and director of the Yale China India Insights (CIIP) Program.
His research focuses on gaining market insights by analyzing consumer and firm actions through econometric modeling. As director of the China India Insights Program, he also specializes in research on consumers in emerging markets.
He has consulted for Fortune 500 US firms and Indian firms across many industries such as technology, financial services, entertainment and retailing, specializing in analyzing their internal data to obtain actionable market insights. He leads data-driven academic-industry research partnerships at the Yale Center for Customer Insights (YCCI).
Professor Sudhir’s research has been honored with numerous best paper awards across all major quantitative marketing journals. He is Editor-in-Chief designate for Marketing Science. He currently serves as Senior Editor at Marketing Science. Prior to accepting the Senior Editor position, he served as an Associate Editor at Journal of Marketing Research, Management Science and Quantitative Marketing and Economics.
He was also on the editorial boards of the Journal of Marketing and the Journal of Retailing.